Background: Although cohabitation has spread rapidly in Austria during the past decades, it is more a prelude than an alternative to marriage. The individualization thesis serves as a conceptual framework for explaining the rise of cohabiting unions. Objective: Our aim is to understand what motivates people to cohabit and marry from an individualization perspective. The present study was designed to investigate in which ways key notions of the individualization thesis such as commitment, romantic love and risk are reflected in discourses on cohabitation and marriage. Methods: Research is based on data from eight focus group discussions (71 participants) conducted in Vienna, Austria, in 2012. This data was analyzed with the help of qualita...