Kenya Market Analysis-An Evaluation for Emerging Food Technology Companies

The reduction of waste along the food production chain will help increase sustainability of the agricultural sector and help improve the quality of the environment overall. The use of active packaging technology (AP) has been found to reduce waste and help more products successfully reach the market by increasing shelf life of fresh produce. Businesses are now turning to developing countries for expansion opportunities where AP technology would have a significant impact. The following analyses should help determine whether Kenya is one such country. Although Kenya has a variety of laws in place that should protect foreign investors and intellectual property rights, it is unclear whether governmental organizations have the capacity to truly enforce these regulations. Furthermore, concerns exist over the physical state of infrastructure and political stability that could negatively impact the success of a new business. However, Kenya is a country whose population, particularly women in rural communities, is deeply reliant on the success of agriculture. Additionally, the Kenyan economy has grown tremendously in recent years and shows few signs of stopping, having already attracted a wide variety of investors. Therefore, Kenya presents a strong case for investment. Although issues persist at the federal and infrastructural level, investment in this case could not only mean profit, but could also have positive social and environmental benefits that would help not only Kenyans, but the global community as well