Semantics is seen as the key ingredient in the next phase of the Web infrastructure as well as the next generation of information systems applications. In this context, we review some of the reservations expressed about the viability of the Semantic Web. We respond to these by identifying a Semantic Technology that supports the key capabilities also needed to realize the Semantic Web vision, namely representing, acquiring and utilizing knowledge. Given that scalability is a key challenge, we briefly review our observations from developing three classes of real world applications and corresponding technology components: search/browsing, integration, and analytics. We distinguish this proven technology from some parts of the Semantic Web appr...