Tourism strategy: move to an investment-driven strategy and promotion?

Tourism has the potential to empower communities and the sustainable tourism agenda needs to focus on how to bring this about. Understanding tourism and tourism processes is the first stage to empowering the local community to make informed and appropriate decisions about their tourism development. Considerable investments are required in communication and trust building between the actors in tourism. In this context to make successful development of tourism is necessary to understand the importance of entrepreneurship and human resource management. Tourism businesses have been identified as essential actors for creating jobs and generally growing the economy. Also here is attempt to identify the constructs that influence in building high‐quality entrepreneurship in tourism industry as the need of accessing finance to make this reality. The study undertaken aims to explore the immediate effects of accessing and using finance on the current context of tourism, highlighting the influences on the tourism entrepreneurship in Macedonia. To this end, it uses the SPSS econometrics software to process the data