STRATEGI KOMUNIKASI RADIO DAKWAH DALAM MEMPEROLEH PENDENGAR ( STUDI DESKRIPTIF KUALITATIF PADA RADIO KITA 94,3 FM CIREBON)

This research aims to describe the communication strategy at da’wah broadcasting to gain listeners. Increased public awareness in participating in the more visible areas of development. This is proved and manifested in the expression in the field of communication and information with community radio establishment. the Government provides an opportunity to all citizens to play a role in the advancement of information and communication technologies. in general community radio run by locals, from broadcast to the resource when filler. Thus the content of the broadcast not far from a reflection as well as typical in those communities. Broadcasting strategy theory used in this thesis is a theory of Susan Tyler evaluation of the programme broadcast in order to reach the goal that is gaining listeners. Eastman, namely the compliance Strategy , strategy formation of habit, the strategy of controlling the Current Listener , Retention Strategies Program resources , Towing Power Strategy of mass. As for the subject matter in this research is how the strategies undertaken by the management of the community radio KITA FM in doing his propaganda via radio that covers the overall scheduling, implementation until the stage of th