Populist arguments have become more pervasive in the UK and other Western European countries

To what extent have public debates in the UK become increasingly populist over the years? In this article, Matthijs Rooduijn employs content analysis in assessing the populist content of newspaper opinion articles in 5 European countries including the UK. He concludes that populism is more widespread than previously assumed; not only have populist parties become more electorally successful, but the populist message itself has become more pervasive in Western European public debates