A Conceptual Framework for Gamification Measurement

This chapter seeks to approach gamification from a novel perspective commencing firstly with an examination of such traditional measurement metrics for learning and development assessment as KirkPatrick’s Four Level of Evaluation Theory, Kolbs Experiential Learning Theory and Sweller’s Theory on Cognitive Load as the premise for the foundation of an appropriate measurement system for development of appropriate gamification metrics. Given that these theorists represent the best of breed as it relates to learning and cognition the author feels an understanding of their theories are relevant to anyone with an interest in this emerging field. Secondly, the chapter will leverage the combined theoretical underpinnings of these theorists to design a framework more appropriate for measurement of gamification within the business and education sectors. The framework proposes to utilize the following approach for construction of an appropriate measurement model using the following: 1. Play assessment diagnostic 2. A gamification scorecard (Scoring Rubic). i.e GPAI (Game Performance Assessment Instrument) 3. Pre/Post Knowledge Assessment & 4. Gamification Performance Assessment Review (GPAR) These four approaches will form the basis for the development of a comprehensive model integrating the key variables for a measurement methodology to assess the benefits of gamification both empirically and as a value-added component across any learning environment. Key Words: Assessment, Play, Performance, Scorecard, Learning Theor