Add to ORKGDue to the digital transformation, the importance of web analysis and user profiling for enterprises is increasing rapidly as customers focus on digital channels to obtain information about products and brands. While there exists a lot research on these topics, only a minority of firms use them to their advantage. This study aims to tighten the link between research and business such that experimental methods can be used for the improvement of communication strategies in practice. Therefore, a systematic literature analysis is conducted, workshops are observed and documented and an empirical study is used to integrate single steps into a framework for the practical usage of user profiling and customer journey analysis
Understanding the use needs is one of the key factors of an online project. If these needs are qui...
The topic of this master dissertation is data mining of customer data for marketing purposes within ...
Customer Relationship Management (CRM) is one important application for e-business. Two important fa...
Technological advancement and growth of connectivity skyrocketed the demand for the quality of custo...
In the recent years, the astonishing growth of the Internet and the considerable advances of Web tec...
As customer information becomes a critical success factor in the global networked economy, privacy i...
Mestrado Bolonha em Data Analytics for BusinessCustomer Profiling allows a company to gain knowledge...
User profile is a summary of a consumer’s interests and preferences revealed through the consumer’s ...
The customer journey is a re-submerged subject which has become increasingly relevant. The focus der...
Customers’ buying process is continuously shifting to online channels also in business-to-business m...
Using electronic media for interaction with customers enables enterprises to integrate customer acti...
The examination of the customer experience throughout customer journey is important to the business ...
Due to the overwhelming volume of information that is increasingly available, many people rely on cu...
Constantly developing technologies and marketing methods increase the importance of content marketin...
Many online firms are investing money in various means and methods to track online customers' naviga...
Understanding the use needs is one of the key factors of an online project. If these needs are qui...
The topic of this master dissertation is data mining of customer data for marketing purposes within ...
Customer Relationship Management (CRM) is one important application for e-business. Two important fa...
Technological advancement and growth of connectivity skyrocketed the demand for the quality of custo...
In the recent years, the astonishing growth of the Internet and the considerable advances of Web tec...
As customer information becomes a critical success factor in the global networked economy, privacy i...
Mestrado Bolonha em Data Analytics for BusinessCustomer Profiling allows a company to gain knowledge...
User profile is a summary of a consumer’s interests and preferences revealed through the consumer’s ...
The customer journey is a re-submerged subject which has become increasingly relevant. The focus der...
Customers’ buying process is continuously shifting to online channels also in business-to-business m...
Using electronic media for interaction with customers enables enterprises to integrate customer acti...
The examination of the customer experience throughout customer journey is important to the business ...
Due to the overwhelming volume of information that is increasingly available, many people rely on cu...
Constantly developing technologies and marketing methods increase the importance of content marketin...
Many online firms are investing money in various means and methods to track online customers' naviga...
Understanding the use needs is one of the key factors of an online project. If these needs are qui...
The topic of this master dissertation is data mining of customer data for marketing purposes within ...
Customer Relationship Management (CRM) is one important application for e-business. Two important fa...