PENGARUH TERPAAN MEDIA TELEVISI DALAM PEMBENTUKAN CITRA KEPOLISIAN (SURVEI PADA PENONTON PROGRAM ACARA TELEVISI 86 NET TV DI DUSUN PUNGKURSARI SIDOREJO SALATIGA)

Mass media is source of information in modern life that can be concidered as a new sources and entertainment that is persuasive with the function to provide information,to educate,to entertain and to influence. Researchers are interested in reviewing one of the television program which determine the influence of Television Media Exposure for police image in Pungkursari Salatiga through “86” show on Net TV which produced in cooperation between Net TV and Indonesian National Police. This study uses Kuantitatif research method. The sample that used in this study is 81 respondents which calculated by using Slovin formulas. For sampling process, researcher use Multistage Random Sampling technique. Primary data obtained from direct respondents to describe the measuring tool in the questionnaire form. Data analysis using validity test, reliability test, test of normality in order to test the data validationt, afterwards it will be analised by using the simple linear regression test to find out the relationship and the influence among variables. The Variables in this study is, Media Exposure on 86 program in Net TV (X) and police image for Pungkursari Salatiga society (Y).The results showed the value of the validity for X variable and Y variable 0,3 it means that concidered to have a good contribution and is already qualified to be a research item with the reliability value using Alpha Cronbach technique in the X variable = 0,866 (very strong reliability level) and Y variable = 0,799 (strong reliability level). The regression equation obtained was Y = 7,683 + 0,745X. Their impressions 86 program may affect the image of police of Pungkursari Salatiga society with a significant result that is equal to 66,5%. Thus the hypothesis for this study is “there are significant influence television media exposure 86 Net TV on the police image in society of Pungkursari Salatiga