PENGARUH KINERJA SOSIAL DENGAN CAUSE BRANDING DAN VENTURE PHILANTHROPY TERHADAP PROFITABILITAS BANK SYARIAH

Islamic banks’ profitability which was downturned throughout 2010 to 2014 indicated the management to evaluate and determine the strategic steps including in social performance as one of the determining factors. The implementation of social function and education function is associated with the aspect of social performance in Islamic banks. In CSR (Corporate Social Responsibility) practices, the distribution of corporate zakat and qardh financing which are included in the social function is classified into cause branding and venture philanthropy. The research analyzed and discussed the social-function performance and the education-function performance as well as the profitability of Islamic banks throughout 2010 to 2015 and particularly the influence of both functions on the profitability. The data were retrieved from the annual financial reports of 6 Islamic banks for 6 years (2010-2015). The analysis techniques were descriptive statistics and multiple linier regressions. Social-function ratio and education-function ratio as the independent variables were tested for the influence on Return on Asset (ROA) as the dependent variable after the descriptive analysis on those variables was performed. The result showed that the social-function performance was optimal but the education-function performance and the profitability of Islamic banks required enhancing. In this case, each of social function and education function significantly and positively had on Islamic banks’ profitability