ANALISIS PENGARUH KUALITAS FUNGSIONAL, CITRA ORGANISASI, KUALITAS TEKNIK, KUALITAS PELAYANAN, DAN NILAI PELAYANAN TERHADAP KEPUASAN NASABAH BANK SYARIAH MANDIRI (STUDI PADA NASABAH BANK SYARIAH MANDIRI KCP AMBARUKMO

Sharia bank is in a matter banking service business continuing to expand their business since1992. The basic difference between sharia bank and conventional bank is in the operation of thebusiness. Whereas sharia bank derives from Islamic Law, and because of that reason sharia bankbecomes the most attractive forcostumer to use banking service from sharia bank. In global yaer, shariabank have one of challenge which must being keep a service quality. Service quality is keyfactor forbanking can be a special quality for competition with other bank. This study examined how for “Bank Syariah Mandiri KCP Ambarukmo” as syariah banking to create costumer satisfaction. Need of the study was the knew how much costumer satisfaction in Bank Syariah Mandiri KCP Ambarukmo based form syariah factors and how the service to fulfill costumer’s need. This study expect Bank Syariah Mandiri KCP Ambarukmo could increase and maintain the number of costumer because the service factors which are given. Based on the analysis of parcial test (t tes), functional quality to costumer satisfaction show that significant value is obtained for 0,5610,05 and t stat (0.576) t table (1,661).This means that functional quality is not significant effect on costumer satisfaction. Corporateimage on costumer satisfactionshow that significant value is obtained for 0,8250,05 and t stat (-0,221) t table (1,661).This means that Corporateimage is not significant effect on costumer satisfaction. Technical quality on costumer satisfactions how that significant value is obtained for 0,04 0,05 and t stat (2,041) t table (1,661). This means that Technical quality is significant effect on costumer satisfaction. Service Qualityon costumer satisfaction show that significant value is obtained for 0,0090,05 and t stat (2,656) t table (1,661). This means service qualityis a significant positive effect oncostumer satisfaction. Value service on costumer satisfactionshow that significant value is obtained for0,0000,05 and t stat (5,483) t table (1,661).This means value service is a significant positive effect on costumer satisfaction