Attitude Of Hospital Doctors Towards Advertisement Of Medicinal Preparations

Goal of work. Assess the attitude of doctors working in N hospital towards advertisement of medicinal preparations. Tasks. Assess doctors’ working in N hospital opinion of dissemination means and contents of medicinal preparations advertisement; identify the doctors’ approach to organization of in-house presentation visits conducted by medical representatives; assess the relationship between doctors’ satisfaction with advertisement of medicinal preparations and opinion of means of advertisement dissemination. Methodology of research. Anonymous questionnaire survey was performed and 260 hospital doctors were surveyed in 2008. 173 respondents answered the questions (response rate – 66.5 %). Statistical data analysis was performed using SPSS application. Relationships among attributes were assessed according to distribution of chi square criterion and degree of freedom; and dividing level of p