Assessment of the quality of services provided by the spa centers

Object of the work. To assess clients’ opinions about the quality of services provided by the SPA center “X”. Tasks of the work. 1. To identify factors which influence customers’ choice of the provider of the SPA services. 2. To establish which services of the SPA centre are important for the different groups of customers in the assessment by demographic attributes. 3. To assess the particular dimensions of the quality of services provided in the SPA center and general customers’ satisfaction with the services by referring the results of the research. Methodology of the research. In order to find out the customers’ opinion about the quality of services in the SPA center “X”, which is established in Kaunas, anonymous questionnaire was performed (N = 210). The statistical data was processed with the SPSS software for Windows 13.0. Double comparison of the rates was made by using z criterion. The differences of the rates were considered statistically significant when p