Modern dental clinic marketing features

Aim of the study. To evaluate the patients' opinion about the elements of the marketing mix for the Kaunas City X Dental Clinic. Objectives: 1. To disclose internal and external factors consumer of behavior. 2. To analyze the marketing mix tools on the dental clinic patient’s behavior. 3. To set the patients' attitude to the marketing tools used in Kaunas City X Dental Clinics, to reveal a link from satisfaction to loyalty. Methods. Scientific literature analysis, statistical data analysis. Data has been collected 4 calendar moths, according to the 2014 annual report of the company. The survey involved all adult patients visiting the dental clinic from June 1 to July 31, 2015 and from September 1 to October 31, 2015. During the investigation 220 questionnaires were handed out, of which fully and correctly completed questionnaires returned 112. Results. Most patients choosing a dental clinic match the highest priority to the quality (84.8 percent). Less than half of respondents (45 percent) find out about this clinic from the recommendations among acquaintances. According to the results, the best advertising is recommendations (67.9 percent). More than half of respondents (68.8 percent) agree that it is important that the dental clinic is known. The majority (83 percent) of respondents are loyal (visits the same clinic for more than 3 years). The examination of the relationship between signs as “satisfied activities” with “visits to the dental clinic duration” showed that a longer period of time visiting - a more satisfied staff professionalism, staff attention and service. Conclusions. Patient satisfaction with the high quality of service is a very important indicator evaluating dental clinic, therefore it is reccomended to continue to invest in stuff, technology and inventory