The evaluation of Kaunas blood center donors’ motivation and factors related with it

Purpose of a Work: to evaluate a possible change of Kaunas blood donation center donors in non-paid blood donation, motivation to give blood and factors related with it. Methodology. A comparative two year reseach was managed in 2009th and 2011th. Blood donors that came to Kaunas blood donation center were questioned. In 2009th 330 questionnaires from 330 blood donors were collected. In 2011th 250 questionnaires were shared and 212 collected. Age of respondents varies from 18 to 58 y.o. Statistical analysis was made by using SPSS 20.0 version. To prove hypotheses about a connection between factors Chi Square (χ2) was used. Results. When analysing motives of Kaunas blood donation center donors and factors that impact them in 2009, it was stated that usually blood donors get money for donations. The most effective way to inform donors was advertising through radio and television. Male blood donors were more often motivated by the gain that they got for donating blood while women were more motivated by altruism. The research has shown that men became regular blood donors more often compared to women. When analysing data of 2011th, results shown that blood donors in blood donation center usually got money for donating blood. Men gave blood more often. Television is the most popular source of information. Just like in 2009, women were motivated by altruism while men were looking for additional gain. Conclusions. Blood donation system in Lithuania is not working effectively, because more than a half of respondents told that get money for donating blood. Results also shown that paid donors could become non-paid, because respondents told that they would agree to give blood without reward. It was stated that blood donors were mostly motivated by altruism when compared to getting a reward. If the blood donor could choose the best reward for donating, he chose financial reward