Creative design: analysis, ontology and stimulation

This paper establishes an ontology of creativity and innovation processes. Acomprehensive review was undertaken describing the four key perspectives of creativityresearch, namely the creative-output, -process, -person and -environment. The focus of thisreview is based around the metrics for measuring creativity from each of the aboveperspectives. These metrics are drawn together in a common model which highlights keyconsiderations when attempting to measure creativity. It was observed that many of themeasurements were trying to identify patterns associated with creativity which correlated to ahigher potential for creative output. It is argued that metrics linked directly to the creativeoutput provide direct measure for creativity when other metrics related to the environment,person and process are correlated positively or negatively with the potential for creativity. Inaddition, the FBS framework established from design literature is linked to the principle ofcontinuity argued as a necessary element of creativity in design. It is also argued thatinnovation requires creativity as an enabler.Peer reviewe