What follows is a treatise on executive stock options (ESOs), employing both theoretical and empirical methods. The title speaks of evaluation, instead of 'plain' valuation, because subjective ESO values depend on the employee's private data including risk aversion, initial wealth, and labor income. Economic theory assumes that utility is drawn from consumption, and consumers are impatient. It follows that the decision to exercise or sell ESOs deals with consumption smoothing. Assuming that the ESOs have vested, the option grantee asks: Is it better to sell now and consume the proceeds, or to wait and possibly enjoy higher consumption later on? Obviously, the answer depends (among other things) on individual risk preferences. ESOs are opt...