Add to ORKGThe following study aims to answer the research question: In the United States professional sports industry, does the implementation of a strategic sports alliance affect the brand awareness of the teams involved? This was done by conducting exploratory research in two United States cities, one with a strategic sports alliance in place and one without. Quantitative methods were used to survey participants from both of these locations to measure their brand awareness levels for the professional sports teams that are located in their particular city. After the collection of responses was complete, the data was then analysed by several different means to determine if a relationship existed between the existence of a strategic alliance and the ...
Background: Sponsoring is a topic that has always been present but in different forms. Recently howe...
The overarching purpose of this study was to examine the impact of star athletes on the consumer-bas...
253 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.Although sport managers are b...
The following study aims to answer the research question: In the United States professional sports i...
Since 2007, the National Football League has attempted to extend its brand into the U.K. market. Reg...
This qualitative study evaluates sports sponsorship from the football fans perspective, concentratin...
The main objectives of this study are to 1) identify the relevant dimensions of the fan-based brand ...
ABSTRACT This is a qualitative study that focuses on consumers' perceptions of sponsorship in Engl...
Sports teams are attractive alliance partners for brands looking to enhance their sales potential an...
Branding has become an increasingly popular form of marketing communication in all industries includ...
Research question: While the literature on sponsorship of sport has gained interest among scholars i...
Abstract Purpose of the study: The main purpose of this thesis is to describe the effects of sport...
Over the past decade, evaluating the relative strength of brand names, or brand equity, has receiv...
abstract: The purpose of this research was to determine whether there was a brand impact on athletes...
Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expend...
Background: Sponsoring is a topic that has always been present but in different forms. Recently howe...
The overarching purpose of this study was to examine the impact of star athletes on the consumer-bas...
253 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.Although sport managers are b...
The following study aims to answer the research question: In the United States professional sports i...
Since 2007, the National Football League has attempted to extend its brand into the U.K. market. Reg...
This qualitative study evaluates sports sponsorship from the football fans perspective, concentratin...
The main objectives of this study are to 1) identify the relevant dimensions of the fan-based brand ...
ABSTRACT This is a qualitative study that focuses on consumers' perceptions of sponsorship in Engl...
Sports teams are attractive alliance partners for brands looking to enhance their sales potential an...
Branding has become an increasingly popular form of marketing communication in all industries includ...
Research question: While the literature on sponsorship of sport has gained interest among scholars i...
Abstract Purpose of the study: The main purpose of this thesis is to describe the effects of sport...
Over the past decade, evaluating the relative strength of brand names, or brand equity, has receiv...
abstract: The purpose of this research was to determine whether there was a brand impact on athletes...
Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expend...
Background: Sponsoring is a topic that has always been present but in different forms. Recently howe...
The overarching purpose of this study was to examine the impact of star athletes on the consumer-bas...
253 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.Although sport managers are b...