Business Plan - XXIV Fitness and Lifestyle

XXIV fitness and lifestyle is an e-commerce retailer specialising in women’s active wear apparels in India. It currently in its planning stage, and operations are expected to begin in January 2017. The company is an agreed partnership between Nikita Jain and Prachi Jain. XXIV sells a range of active wear apparels including bottoms and tops for women. Products are sold through XXIV’s official website. During year 3 of operations, we intend to sell via a mobile application, mainly due to the growing popularity of smartphone ownership and retailing in India. We target customers between the age of 16-40 years residing in urban and metro cities. Our online offerings will offer customer convenience, variety and flexibility