Active Recreation Incentives for Low Income Adults Living in Rural Communities

This paper examines whether subsidy programs for low-income adults increase participation rates for active recreation. Focus groups of 30 low-income individuals from Norfolk County between the ages of 25 and 55 were conducted to discuss the barriers to active recreation, in addition to less intensive interviews with residents of seven rural single-tier municipalities in Ontario. The findings reveal that a subsidy program alone does not achieve the goal of increasing participation rates for active recreation and the challenges associated with time, energy, childcare, motivation, transportation, safety, the location of facilities, and cost must also be addressed