Using Business Process Management as na Effective Way of Management in Sport Tourism

Global travel industry is a sector that generates hundreds of billions of Euros per year, in a competitive environment with high growth rates. The adoption of active management approaches to increase effectiveness and efficiency is of extreme importance for sport tourism organizations. In order to facilitate the adoption of management actions with impact in the organization effectiveness and efficiency, this paper presents a proposal of an approach to applying Business Process Management (BPM) in Sport Tourism Organizations. The research method used is based in action research aiming to analyze the initial context for developing organizational improvements, articulated with the real needs of the organization, materialized in their core capabilities. Semi structured interview to a CEO of a sport tourism organization was implemented to collect information for the diagnostic phase regarding information about mission and vision, strategic objective, stakeholders assessment business capabilities and stakeholder concerns and objectives. It was developed the initial assessment and action planning, identifying an approach, before conducting the action after the development of the initial problem and the clarification of the identified organizational competencies, with special focus on dynamic capabilities analysis.