Cross-Cultural Knowledge Transfer of Turkish Expatriates in a Serbian Subsidiary

Aim: The aim of this research is to investigate the role of culture in the process of knowledge transfer through expatriates, while also aiming to identify factors that are influential in this process other than culture. Method: The aim has been reached by adopting a qualitative case study, with a focus on a single case. Semi-structured interviews have been conducted with expatriates to gain data. Findings: The study proves the importance of culture in a cross-border expatriates knowledge transfer. Hofstede’s cultural dimensions have been found to be determinants in this process. Language has also been outlined as an important component in this regards. In addition, type of knowledge, recipient’s ability to absorb, and the source’s capabilities to transform are also influential factors stated by expatriates. Limitations: The study is limited to a single company. Further, the data have been collected only from expatriates, not the local employees’ point of view. Suggestions for future research: Further research can be done in the same field, but with focus on different sectors, and different countries. The academic world can also benefit from studies that focus on countries that are different from each other, in order to understand how the knowledge transfer is effected by those differences.