Mobile user experience: Patterns and guidelines

V magistrski nalogi smo raziskovali področje mobilne uporabniške izkušnje ter se osredotočili na domorodne mobilne aplikacije. V raziskavi so bili primarni cilji raziskovati, kaj je mobilna uporabniška izkušnja, določiti smo želeli pomembnejše mobilne vzorce, ki lahko vplivajo na mobilno uporabniško izkušnjo ter določiti, kako snovati in meriti mobilno uporabniško izkušnjo. Sekundarni cilji so bili raziskovati, kako posamezni vzorec vpliva na mobilno uporabniško izkušnjo, kateri so izzivi merjenja za posamezni vzorec, tako na splošno kot za celotno mobilno uporabniško izkušnjo. V magistrski nalogi smo na osnovi raziskovalnega vprašanja in identificiranih mobilnih vzorcev izdelali teoretični model, ki nam je omogočil, da jasno opredelimo koncepte in povezave med koncepti. Praktični del magistrske naloge, ki je temeljil na teoretičnem modelu, je pokazal, kako izvesti raziskavo na že obstoječi mobilni aplikaciji s pomočjo študije primera in statistike. Za potrebe študije primera smo naključno izbrali 41 udeležencev, ki so nam lahko pomagali pri izvedbi metodološke triangulacije zbiranja podatkov. S pomočjo udeležencev smo zbirali kvantitativne in kvalitativne podatke ter tako pridobili empirične podatke, na podlagi katerih smo zadane hipoteze preverjali. Rezultat študije primera in poglavitna ugotovitev magistrske naloge sta pokazala, da se mobilna uporabniška izkušnja razlikuje od namizne ter da obstaja veliko vzorcev, ki lahko izboljšajo ali poslabšajo mobilno uporabniško izkušnjo. Prav tako je pokazala, da ne obstaja dober ali slab vzorec, prava ali napačna kombinacija vzorcev, temveč, da morajo obstajati različne aplikacije, ki lahko ustrezajo različnim ciljnim skupinam mobilnih uporabnikov.The main subject and focus of the thesis was the area of mobile user experience for native mobile apps. In this study, the primary objectives were to research what is mobile user experience, determine important mobile patterns, which can ultimately affect the mobile user experience and determine how to plan and measure the mobile user experience. Secondary objectives were to explore how individual mobile pattern affects the mobile user experience and what are the challenges of measurement for each mobile pattern and in general for the overall mobile user experience. For the purpose of the master\u27s thesis we have developed a theoretical model that enabled us to clearly define the concepts and connections between concepts which was based on the research questions and identified mobile patterns. The practical part of the master\u27s thesis, which was based on the theoretical model, showed how to perform a research on existing mobile application with the help of case study and statistics. For the purposes of the case study, we have randomly selected 41 participants who have helped us in carrying out methodological triangulation for collecting data. More precisely, with the help of the participants we have collected quantitative and qualitative data, and we have gained empirical data, on the basis of which we tested the hypothesis. The results of the case study and the main findings of the thesis showed that the mobile user experience is different from desktop mobile experience and that there are a lot of patterns that can improve the mobile user experience. It also showed that instead labeling the patterns as good or bad, or right and wrong combinations of patterns, there should be a variety of applications designed for the various targeted groups of mobile users