New paradigms are increasingly affecting and changing traditional building processes. Indeed, innovative methods, iterative processes, new roles and identities, and advanced technologies are emerging and characterising the construction sector. This shift is connected to several aspects; among them, the evolution of buildings has to be mentioned: nowadays, buildings should be designed and managed not only as products, but also as service providers to support and satisfy the needs of occupants. Considering the lack of efficiency and effectiveness of linear building processes, the paper presents the first results of an ongoing research, aiming to analyse the centrality of users as related to building behaviour, focusing on building in-use st...