Add to ORKGThrough a qualitative content analysis, we investigate the reaction of the social media audience to an ethical brand crisis. The emerging findings suggest that consumers engage in a consumer identity work adopting different strategies: they sublimate or minimize the crisis (defense) or show the ideological structure of marketing (criticize)
The purpose of the research is to explore how social media can be used in order to handle a corporat...
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying mor...
This guide was created to serve as a tool for crisis communications to assist in crafting ethical re...
Through a qualitative content analysis, we investigate the reaction of the social media audience to ...
Through a qualitative content analysis, we investigate the reaction of the social media audience to ...
Ethical brand crises are a breach in the core values held by a brand and a violation of the relation...
The purpose of this research is to understand the process of attitudinal changes towards a brand in ...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
This thesis examines the concept of brand crisis, its impact on company’s reputation and - image. Fa...
Many brands have launched pandemic-themed advertising campaigns, aiming to build rapport with their ...
The use of social media by consumers to admonish firms for their conduct has become increasingly com...
The purpose of the research is to explore how social media can be used in order to handle a corporat...
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying mor...
This guide was created to serve as a tool for crisis communications to assist in crafting ethical re...
Through a qualitative content analysis, we investigate the reaction of the social media audience to ...
Through a qualitative content analysis, we investigate the reaction of the social media audience to ...
Ethical brand crises are a breach in the core values held by a brand and a violation of the relation...
The purpose of this research is to understand the process of attitudinal changes towards a brand in ...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and re...
This thesis examines the concept of brand crisis, its impact on company’s reputation and - image. Fa...
Many brands have launched pandemic-themed advertising campaigns, aiming to build rapport with their ...
The use of social media by consumers to admonish firms for their conduct has become increasingly com...
The purpose of the research is to explore how social media can be used in order to handle a corporat...
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying mor...
This guide was created to serve as a tool for crisis communications to assist in crafting ethical re...