This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers
The subject of this PhD thesis, entitled “Blogs as a new form of corporate communication in corporat...
Purpose – The purpose of this paper is to examine how corporate executives of companies are using bl...
Some experts concerned that blogging may be in conflict with other more controlled public relation a...
AbstractThis paper considers corporate blogging as an effective promotion tool. The authors give a r...
AbstractThis paper considers corporate blogging as an effective promotion tool. The authors give a r...
Major increase in spread of the internet across the world attracts more and more companies to use it...
The main purpose of this study was to identify the degree to which established corporate online comm...
The main purpose of this study was to identify the degree to which established corporate online comm...
This study assesses international corporate blogging practices and their effects on the popularity o...
Corporate blogging is now world wide due to the potential benefits of blogging. The purpose of this ...
In the much-observed field of weblogs, corporate blogs are of particular relevance and interest. Thi...
Corporate blogs allow companies to connect and communicate with their customers online. Research in ...
Corporate blogs allow companies to connect and communicate with their customers online. Research in ...
The aim of this thesis is to identify opportunities and ways of using blogs for marketing purposes, ...
With the growing popularity of individual blogs, companies have begun to utilize this nascent media ...
The subject of this PhD thesis, entitled “Blogs as a new form of corporate communication in corporat...
Purpose – The purpose of this paper is to examine how corporate executives of companies are using bl...
Some experts concerned that blogging may be in conflict with other more controlled public relation a...
AbstractThis paper considers corporate blogging as an effective promotion tool. The authors give a r...
AbstractThis paper considers corporate blogging as an effective promotion tool. The authors give a r...
Major increase in spread of the internet across the world attracts more and more companies to use it...
The main purpose of this study was to identify the degree to which established corporate online comm...
The main purpose of this study was to identify the degree to which established corporate online comm...
This study assesses international corporate blogging practices and their effects on the popularity o...
Corporate blogging is now world wide due to the potential benefits of blogging. The purpose of this ...
In the much-observed field of weblogs, corporate blogs are of particular relevance and interest. Thi...
Corporate blogs allow companies to connect and communicate with their customers online. Research in ...
Corporate blogs allow companies to connect and communicate with their customers online. Research in ...
The aim of this thesis is to identify opportunities and ways of using blogs for marketing purposes, ...
With the growing popularity of individual blogs, companies have begun to utilize this nascent media ...
The subject of this PhD thesis, entitled “Blogs as a new form of corporate communication in corporat...
Purpose – The purpose of this paper is to examine how corporate executives of companies are using bl...
Some experts concerned that blogging may be in conflict with other more controlled public relation a...
DOI
Add to ORKG