www.scientificia.com PATH FINDER STRATEGY RADAR

Purpose- The purpose of this research is to define and craft a “Path Finder Strategy ” that can be adopted by firms, while entering into different markets with differentiated products. This conceptual yet a research paper covers an in-depth knowledge relating to devising a strategic ‘radar zone ’ and assist in ascertaining whether a firm is product driven, market driven or customer driven (type of the firm). Design/methodology/approach- The learning from international evidences connected with the “type of the firm ” has been extended to many firms operating in India. An exhaustive list of firms was stud-ied operating in India and five firms were picked that strongly reflected the drivers to strategy. De-tailed case study followed by analysis was undertaken, while each driver to strategy was discovered that associated with a type of firm. Findings- There are unique drivers to strategy befitting each type of firm identified under product driven, customer driven and market driven firm. Thus, a “Path Finder Strategy ” can be crafted for each type of firm. Research limitations/implications- There is a scope for discovering and connecting additional driv