PUB TYPE Reports--:Research/Technical (143)-- Speeches /Conference Papers (150)

Research using behavioral measures has indicated that men react less positively to the touch of.a same sex individual than women, that both men and women react more positively to the touch of an opposite sex individual than to the touch of a same sex individual, and that men and women do not differ in their reactions to opposite sex touch. This, study was undertaken-to determine whether these findings would hold true using attitudinal measures (observing someone beingtouched_rather than actually being touched). Subjects were 15 male and 15 female employees of a data processing service. Subjects examined a photograph of a man and woman standing at a normal conversation dis-hce and were told to consider this photograph as a 4 on a 1 to 7 scale. Subjects were shown eight additional photographs and asked to rate them as being more-negative or positive than the first photograph. These photographs varied b