This essay examines the cultural production, circulation, and consumption of the Korean music video Gangnam Style in the broader context of globalization. We conduct a chronological analysis of its distribution, production, and reproduction on YouTube, focusing on the interactions between traditional and new players in reinforcing and creating new meanings. We argue that the phenomenal success of Gangnam Style is due to the dynamic interplay of traditional and new media outlets, the active participation of global audiences, the video’s spreadable hooks, a laissez-faire copyright policy, and the musician PSY’s marketing strategies
This paper explores global K-pop's negotiation and reconstruction of Korean aesthetics via the disma...
This project analyzes contemporary KPop as a commercial cultural production and as a business model ...
The connections between musical cultures and visual cultures are fundamental to an understanding of ...
This essay examines the cultural production, circulation, and consumption of the Korean music video ...
This thesis examines the cultural consumption of the Korean music video Gangnam Style in the broader...
This study examines some issues regarding transmedia storytelling in the context of Korean Pop (K-po...
Purpose The purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities ...
This paper explores global K-pop’s negotiation and reconstruction of Korean aesthetics via the_disma...
2017-08-05Between the years of 2006 and 2013, South Korea’s three largest music firms—SM Entertainme...
K-Pop is a new buzz word in the global music industry. Korean pop singers such as TVQX, SNSD, Wonder...
The Korean Wave, or ‘Hallyu,’ is a curious topic for cultural researchers. Though South Korean popul...
This paper outlines the power of Korean Hallyu by analyzing and comparing PSY\u27s worldwide hit mus...
The global pop-music sensation of 2012 was Psy’s “Gangnam Style.” I am not sure if imitation is the ...
In the last couple of decades, Korea’s digital and social media has become a major force in transfor...
This research aims to study what role YouTube – arguably the largest and most popular video sharing ...
This paper explores global K-pop's negotiation and reconstruction of Korean aesthetics via the disma...
This project analyzes contemporary KPop as a commercial cultural production and as a business model ...
The connections between musical cultures and visual cultures are fundamental to an understanding of ...
This essay examines the cultural production, circulation, and consumption of the Korean music video ...
This thesis examines the cultural consumption of the Korean music video Gangnam Style in the broader...
This study examines some issues regarding transmedia storytelling in the context of Korean Pop (K-po...
Purpose The purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities ...
This paper explores global K-pop’s negotiation and reconstruction of Korean aesthetics via the_disma...
2017-08-05Between the years of 2006 and 2013, South Korea’s three largest music firms—SM Entertainme...
K-Pop is a new buzz word in the global music industry. Korean pop singers such as TVQX, SNSD, Wonder...
The Korean Wave, or ‘Hallyu,’ is a curious topic for cultural researchers. Though South Korean popul...
This paper outlines the power of Korean Hallyu by analyzing and comparing PSY\u27s worldwide hit mus...
The global pop-music sensation of 2012 was Psy’s “Gangnam Style.” I am not sure if imitation is the ...
In the last couple of decades, Korea’s digital and social media has become a major force in transfor...
This research aims to study what role YouTube – arguably the largest and most popular video sharing ...
This paper explores global K-pop's negotiation and reconstruction of Korean aesthetics via the disma...
This project analyzes contemporary KPop as a commercial cultural production and as a business model ...
The connections between musical cultures and visual cultures are fundamental to an understanding of ...