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Cosmetic surgery is an increasingly normalized aspect of beauty rituals within many modern societies (Blum, 2003; Sullivan, 2004). In particular, the pursuit of beauty through surgical means is now big business within Western cultures (Sullivan). Americans spent close to $10.5 billion on cosmetic procedures in 2009, and more than 10 million cosmetic procedures were performed in 2009 (American Society of Aesthetic Plastic Surgery [ASAPS], 2009). Although men are increasingly undergoing cosmetic pro-cedures, women accounted for more than 90 % of the total procedures performed in 2008 and 2009 (ASAPS; American Society of Plastic Surgeons [ASPS], 2008). The most popular cosmetic surgery procedure is breast aug-mentation, and there were more than 300,000 breast augmentations performed in 2009 in the United States alone (ASAPS). The increasing popularity of cosmetic surgery proce-dures over the last few decades has not gone unnoticed by social researchers and theorists, and in particular many feminist theorists have examined cosmetic surgery in rela-tion to issues of agency, choice, social control, and idealize