Corporate Identity and Employee Behavior Management in Kazakhstan: Contrasting Experiences of Indigenous and Multinational Companies

This paper explores the opinions and approaches of multinational and indigenous companies on corporate identity and employee behavior in Kazakhstan. Data were collected through fifteen in-depth interviews with mid to senior level managers in a range of different multinational subsidiaries and local companies. There were several significant differences in perceptions and approaches related to corporate identity and employee behavior management between Kazakh-owned and international companies. There are important implications for those practitioners charged with hiring, developing and retaining employees as well as those who must align employees with the company’s culture, identity and practices. Policy, strategy and workforce development specialists in HR related areas will find the paper of interest and value. This is the first study of its kind on corporate identity and employee behavior management in Kazakhstan and as such is highly original and fills a gap in the existing literature