MOBILE ENTERPRISE COMPUTING AND THE DIFFUSION OF MOBILE ENTERPRISE BUSINESS APPLICATIONS IN ORGANIZATIONS

This paper presents research in progress concerning the diffusion of a technology, a mobile enterprise business application (EBA), throughout organizations of varying industries and sectors. External factors such as the environment in which the organization exists and myths about the technology, internal factors such as organizational culture, and personal factors attributed to individual expectations of the technology are thought to impact the type of mobile computing strategy chosen, the perceived usefulness and the diffusion process of the mobile EBA. A phased research approach will be applied and incorporate qualitative and quantitative methods to discern (1) the differing inhibiting and facilitating factors that affect an organizations mobile computing strategy choice and (2) the impact of perceptions and perceived usefulness of a mobile EBA on the diffusion process of the technology within an organization