Add to ORKGThe last decade has witnessed an explosion of research on the role of categorization in influencing firm behavior. As one of the clearest mechanisms of human thought, categorization is used to group objects based on some similarity among them (Rosch and Lloyd, 1978). When it is applied to organizations, researchers have explored how audiences of various types reward firms for conforming t
The main goal of this dissertation is to better understand how external corporate stakeholder percep...
International audienceA growing stream of research in the strategy field explores in a social constr...
Jacobson, and participants at the MIT Industrial Organization and Theory lunches and workshops for t...
International audienceWe advocate for more tolerance in the manner we collectively address categorie...
We investigate how and why competing organizations position their similar products in categories of ...
textabstractCategorization is a core psychological process central to consumer and managerial decisi...
This paper draws upon categorization theory and applies it to segmentation and strategic group resea...
Cognitive psychology ideas about the basic level of categorization are applied to the categories fir...
This dissertation addresses the question of how the information encoded by category labels is interp...
This dissertation explores how market categories - clusters that share cognitive and cultural simila...
Technological advancement compounds the complexity of competitor identification, making it increasin...
The enabling conditions for innovation (innovativeness) have been, recurrently, taken as the subject...
Studies suggest that category-spanning organizations receive lower evaluation and perform worse than...
The main goal of this dissertation is to better understand how external corporate stakeholder percep...
Discriminating between analytic and nonanalytic categorization mechanisms can be of value in designi...
The main goal of this dissertation is to better understand how external corporate stakeholder percep...
International audienceA growing stream of research in the strategy field explores in a social constr...
Jacobson, and participants at the MIT Industrial Organization and Theory lunches and workshops for t...
International audienceWe advocate for more tolerance in the manner we collectively address categorie...
We investigate how and why competing organizations position their similar products in categories of ...
textabstractCategorization is a core psychological process central to consumer and managerial decisi...
This paper draws upon categorization theory and applies it to segmentation and strategic group resea...
Cognitive psychology ideas about the basic level of categorization are applied to the categories fir...
This dissertation addresses the question of how the information encoded by category labels is interp...
This dissertation explores how market categories - clusters that share cognitive and cultural simila...
Technological advancement compounds the complexity of competitor identification, making it increasin...
The enabling conditions for innovation (innovativeness) have been, recurrently, taken as the subject...
Studies suggest that category-spanning organizations receive lower evaluation and perform worse than...
The main goal of this dissertation is to better understand how external corporate stakeholder percep...
Discriminating between analytic and nonanalytic categorization mechanisms can be of value in designi...
The main goal of this dissertation is to better understand how external corporate stakeholder percep...
International audienceA growing stream of research in the strategy field explores in a social constr...
Jacobson, and participants at the MIT Industrial Organization and Theory lunches and workshops for t...