EDITORIAL

Theory-informed health promotion: seeing the bigger picture by looking at the details Contemporary health promotion is based on evidence and well grounded in relevant theory. This view, which has always been embraced and promoted by this journal, has become widely accepted by academic training institutions and decision makers, and increasingly also by practi-tioners. At the same time, however, health pro-motion continues to struggle with its evidence base and its theoretical foundations—perhaps even more so nowadays than at the time when the Ottawa Charter laid the foundations for the field. Health promotion’s ambivalent relationshi