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iOSSoftware
InternetMusic genre
AndroidCompany
smartphoneDevice
social network serviceCompany
operating systemSoftware
Abstract This study aims to explore and analyze smartphone users ' characteristics from the two perspectives (purchase vs. use characteristics) on the two operating systems (iOS and Android). The results of the study on purchase characteristics show that smartphones choice priority and the gender ratio are found to be significantly different between the two operating system users. However, the replacement cycle is not statistically different from iOS and Android users. The results of study on use characteristics show that the number of the applications and the registered SNS(social network service), the average monthly smartphone bill, and satisfaction are significantly different between iOS and Android users. However, the average Inte...
While the mobile phone is the world’s most popular media device, it is actually not one single...
While the relation between smartphone user behavior and contextual factors have been explored in pre...
Mobile devices such as smartphones and tablets are each day more present in our lives. Most of these...
One of the major decisions that prospective consumers of a smartphone have to make is choosing its o...
This thesis was carried out with Company X that is a large international technology company. This st...
AbstractThe main aim of this article is to analyze the use of smartphones by a selected group of use...
This research investigates the adoption factors of smartphones focusing on the differences of smartp...
Android and iPhone devices account for over 90% of all smartphones sold world-wide. Despite being ve...
The increasingly widespread use of mobile phone applications (apps) as research tools and cost-effec...
The increasingly widespread use of mobile phone applications (apps) as research tools and cost-effec...
Smartphone traffic contributes a considerable amount to Internet traffic. The increasing popularity ...
Background: Android and iPhone devices account for over 95% of all smartphones sold world-wide, but ...
Android dan iOS nowadays have become the most dominating operating system in smartphone markets. The...
ustomer profiling in the mobile commerce (m-commerce) domain has recently gained importance due to t...
This dissertation studies intentions of iOS and Android smartphones users in the UK to switch to a s...
While the mobile phone is the world’s most popular media device, it is actually not one single...
While the relation between smartphone user behavior and contextual factors have been explored in pre...
Mobile devices such as smartphones and tablets are each day more present in our lives. Most of these...
One of the major decisions that prospective consumers of a smartphone have to make is choosing its o...
This thesis was carried out with Company X that is a large international technology company. This st...
AbstractThe main aim of this article is to analyze the use of smartphones by a selected group of use...
This research investigates the adoption factors of smartphones focusing on the differences of smartp...
Android and iPhone devices account for over 90% of all smartphones sold world-wide. Despite being ve...
The increasingly widespread use of mobile phone applications (apps) as research tools and cost-effec...
The increasingly widespread use of mobile phone applications (apps) as research tools and cost-effec...
Smartphone traffic contributes a considerable amount to Internet traffic. The increasing popularity ...
Background: Android and iPhone devices account for over 95% of all smartphones sold world-wide, but ...
Android dan iOS nowadays have become the most dominating operating system in smartphone markets. The...
ustomer profiling in the mobile commerce (m-commerce) domain has recently gained importance due to t...
This dissertation studies intentions of iOS and Android smartphones users in the UK to switch to a s...
While the mobile phone is the world’s most popular media device, it is actually not one single...
While the relation between smartphone user behavior and contextual factors have been explored in pre...
Mobile devices such as smartphones and tablets are each day more present in our lives. Most of these...
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