ORGANIZATION

This research was conducted for an aerobic gymnastics club in Turku, Aerobicfactory. Aero-bicfactory is a part of one of the largest sports clubs in Finland, Turun Urheiluliitto. The objective of this thesis was to provide Aerobicfactory useful information and tools on mar-keting in a non-profit organization to increase membership of children under the age of 10 years. First theoretical points were viewed and researched and based on theories a survey was conducted on Aerobicfactorys ’ customers. A quantitative research method was chosen, be-cause conducting a survey gave more information on the target organization. The findings of the research indicate Aerobicfactory has been already doing good basic market-ing work based on the findings from the literature and the survey. However Aerobicfactory should increase the pace and intensity of marketing. Social media cites like Facebook, Youtube and Instagram and Aerobicfactory’s website are vital marketing tools in a non-profit organiza-tion, where there are not great funds for marketing