Add to ORKGDeterminants in printer selection and use of personalization technology among advertising agencie
The visual image has become an increasingly popular communication tool for standardizing global adv...
For marketing managers, decisions in media planning and consequently the media selection are becomin...
The major objective of this research was to investigate the key factors influencing advertisers in t...
As an investigation into the demand chain between print providers, advertising agencies, and corpora...
This study examines the effect of the viscidity of the corporate client-advertising agency relations...
Mass customization and one-to-one marketing strategies have greatly impacted business practices in t...
ABSTRACT Currently with the increasing competition in the print media industry in Indonesia, toget...
In today\u27s digital publishing industry, personalization represents a trend, which has enabled the...
Early adopters of digital color printing have consistently been told that they need to educate the a...
Background Commonly companies do not produce their own advertising material, but instead acquire the...
We analyze the determinants of advertising strategies of an industrial producer on the media market....
This study aims to examine the influence of advertising in print media, electronic media, and social...
This study focuses on the amount of personalized print produced by printing companies in Europe, the...
With widespread adoption of full-color digital presses in the commercial printing industry, personal...
Recent studies have shown that consumers’ product choices are significantly influenced by media cove...
The visual image has become an increasingly popular communication tool for standardizing global adv...
For marketing managers, decisions in media planning and consequently the media selection are becomin...
The major objective of this research was to investigate the key factors influencing advertisers in t...
As an investigation into the demand chain between print providers, advertising agencies, and corpora...
This study examines the effect of the viscidity of the corporate client-advertising agency relations...
Mass customization and one-to-one marketing strategies have greatly impacted business practices in t...
ABSTRACT Currently with the increasing competition in the print media industry in Indonesia, toget...
In today\u27s digital publishing industry, personalization represents a trend, which has enabled the...
Early adopters of digital color printing have consistently been told that they need to educate the a...
Background Commonly companies do not produce their own advertising material, but instead acquire the...
We analyze the determinants of advertising strategies of an industrial producer on the media market....
This study aims to examine the influence of advertising in print media, electronic media, and social...
This study focuses on the amount of personalized print produced by printing companies in Europe, the...
With widespread adoption of full-color digital presses in the commercial printing industry, personal...
Recent studies have shown that consumers’ product choices are significantly influenced by media cove...
The visual image has become an increasingly popular communication tool for standardizing global adv...
For marketing managers, decisions in media planning and consequently the media selection are becomin...
The major objective of this research was to investigate the key factors influencing advertisers in t...