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To my parents, and to my sister Sharada 2 E-BUSINESS STRATEGY: AN INDUSTRY CLOCKSPEED PERSPECTIVE By Sanjeev Kalanidhi The Internet is a communications network that connects computers around the world. It has been around since 1960's. The Internet Phenomena- the recent upsurge in business use of the Internet can be attributed to the World Wide Web or the web. The web uses universally accepted communication protocol and presentation language (i.e. Internet Protocol and Hyper Text Markup Language) that makes it a standard interface- a ubiquitous interface. Businesses are leveraging the Internet to obtain a variety of business benefits. Based on an extensive literature review, this thesis presents a catalogue of 35 distinct business benefits. To obtain these benefits, businesses are undertaking a variety of projects and initiatives. The projects and initiatives, termed as E-business apply the Internet technologies for improvin