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A content analysis was performed to determine the trends and issues in educational technology for the period from October 1, 1987 through September 30, 1988. Sources for the analysis included five leading professional journals in educational technology, papers given at annual conventions of three profesbional associations, dissertations from five universities that have a high level of doctoral productivity, and the educational technology documents entered into the ERIC database. The analysis was complemented by the examination of supplementary documents to determine the political, social, and economic reasons for the findings. The top trends identified in the study are: (1) design, development, and evaluation of instructional products and procedures is a primary concern; (2) professional education for teachers in the use of educational technology is seen as a basic need for present an