Book Review: Dasborough

‘‘Designing a survey involves many more decisions than most researchers realize’ ’ (p. v). This first sentence is the exact reason why this book is necessary. Prior to data collection, decisions must be made and these decisions will affect data quality in terms of reliability and validity. Many readers of ORM will agree that it is frustrating to spend time and energy collecting survey data, only to find afterwards that the data collected cannot provide reliable and valid explanations of the relationships under investigation (not that we are likely to admit this ever occurs!). Many organizational researchers discover that their questionnaire design suffers from serious flaws (reliability, validity, or method errors) after the data have been collected. Although this post hoc evaluation is often acknowledged in the ‘‘Discussion of Limitations’ ’ sections of manuscripts, it is not the ideal scenario. Preferably, it would be better for researchers to learn of these flaws prior to collecting the data so that their sample is not wasted. As part of the Wiley Series in Survey Methodology, the two general aims of the book are (a) to provide a more scientific approach to questionnaire design and, (b) to improve the quality of survey research. The overall purpose, which is achieved by the authors, is to provide a tool that enables the up-front measurement of questionnaire quality, prior to data collection