Measuring Competitive Factors: A perspective of Spanish manufacturing firms

Abstract Most empirical studies have examined the relative importance of com-petitive priorities on manufacturing strategy. However, the present study identifies competitiveness factors and the relative importance to the manufacturing firms. The quest for this research work was based on the sample collected in 2006 and 2009 by European manufacturing survey (EMS) in Spain. Our simple statistical analysis reveals that, quality and price are the most influencing domains on com-petitive priorities in the two periods of survey. Nevertheless, the other factors show a pattern which invites to further research