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effects four years later in the credit card industry, on unemployment rates, and on many other aspects of the economy. The current economic recession has changed the way people spend, save, and look at money. The teenagers that experienced these rocky economic times are now 18 and older and are starting their own independent financial lives. So what influences the spending and savings behaviors of college students today? The present study was a small exploratory experiment that investigated (1) whether college students ’ attitudes had an influence on their financial behaviors and (2) alternative measures of financial attitudes. Attitudes were assessed using self-reported measures and implicit measures (the personalized Implicit Association Test and subliminal priming). Credit card behaviors and savings behaviors were assessed, and financial knowledge was measured. The results for savings revealed that the self-report measure provided a stronger association with savings behaviors than the implicit measures. For debt, the results were less clear. Financial knowledge correlated more strongly with debt behaviors than any attitudinal measure. Higher financial knowledge was associated with having a savings account for a longer period of time. The empirical results from this study suggest that attitudes and financial knowledge are associated with financial behaviors