Add to ORKGEvery institution and organization needs a website. The same is true for libraries and information centers. Since the 1990s, most libraries and information centers has been offering services via websites[1]-[2]. At the same time, many libraries have found that they can achieve their goals better by means of using marketing principles and techniques; in addition, they can have more successful communication with their users and understandin
This research work assessed the strategic issue of marketing of web-based information resources and ...
The concept of marketing of information services and products has made a great impact on relationshi...
It is no secret that, for information seekers, the hegemony of libraries as “the place to go,” both ...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
The web sites of libraries are to a large extent their public face and to help market their service...
Libraries and information centres have been created to realize that marketing of information product...
This paper examines the present status of Indian Central University Library websites especially pert...
As the information marketplace and the needs of the library community continue to evolve, the academ...
The purpose of writing this article is to find out how the implementation of library marketing and i...
In the digital era, new services have entered the public libraries, like seeking information on the ...
Information Communication Technology has had a significant role in academic field. Numerous digital ...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
Continual changes in information technologies over the past three decades have wrought substantial c...
As the younger generation of born digital library users and even well-established scholars rely incr...
Library and information centers have began to realize that by using marketing principles and te...
This research work assessed the strategic issue of marketing of web-based information resources and ...
The concept of marketing of information services and products has made a great impact on relationshi...
It is no secret that, for information seekers, the hegemony of libraries as “the place to go,” both ...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
The web sites of libraries are to a large extent their public face and to help market their service...
Libraries and information centres have been created to realize that marketing of information product...
This paper examines the present status of Indian Central University Library websites especially pert...
As the information marketplace and the needs of the library community continue to evolve, the academ...
The purpose of writing this article is to find out how the implementation of library marketing and i...
In the digital era, new services have entered the public libraries, like seeking information on the ...
Information Communication Technology has had a significant role in academic field. Numerous digital ...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
Continual changes in information technologies over the past three decades have wrought substantial c...
As the younger generation of born digital library users and even well-established scholars rely incr...
Library and information centers have began to realize that by using marketing principles and te...
This research work assessed the strategic issue of marketing of web-based information resources and ...
The concept of marketing of information services and products has made a great impact on relationshi...
It is no secret that, for information seekers, the hegemony of libraries as “the place to go,” both ...