A Competitive Intensification Plan for Marine Leisure Equipment Industry in the Southeast Region

Abstract: Since 2000, S. Korea is building yachts through government supported localization, cooperation between industry and educational organizations, or partnerships with foreign firms but the yacht building has yet only accomplished trial manufactured ships and one-time production. Because of a lack of mass production, the industry assesses the domestic technical skills to an average 50～60% of developed countries and its market share is less than 1 % in the world. In addition, domestic marine equipment is heavily depending on imports and the industry is experiencing shortage of technology and experts, small-sized companies, insufficient industry and educational organizations ’ cooperation networks, inadequate legislation and policies, deficient domestic market vitalization, and scarce international information. Thus, this study focuses on the alternative plans to strengthen competitiveness and to cope with problems in the southeast marine leisure equipment industry. Key words: marine leisure sports, strengthen competitiveness, southeast marine leisure equipment industry, marine leisure equipmen