This study reports on two investigations designed to determine the generalizability of source credibility scales for immediate superiors across organizati,..,al contexts. Semantic differential-type scales that have been found to load on factors of course credibility in previous studies were combined to provide an item pool for this investigation. In the first investigation, three groups of subjects were asked to vzspond to these scales as they referred to their immediate superior. Subjects were drawn from private industry, the Civil Service Commission, and the Department of the Navy. In the second investigation, 40 scale items were drawn from the original item pool and submitted to subjects across four organizations: private industry, Civil...
This manuscript examines recent research findings from the fields of public relations and management...
Includes bibliographical references (pages 61-63)This is a quasi-experimental field study of perceiv...
The construct of credibility has received more scholarly attention than most other communication var...
This study reports a portion of a series of investigations designed to determine to.what extent cred...
Although credibility is a complicated construct involving interrelationships among messenger, messag...
This study establishes a link between research done in the field of public relations on source credi...
Most of the research conducted to measure credibility has focused on comparing one type of media wit...
Credibility is central to communication but often jeopardized by “credibility gaps.” This is especia...
The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian ...
Credibility has long been considered an important element of leadership effectiveness. Yet, little r...
This study establishes a link between research on organizational source credibility and the effects ...
Using responses (N = 998) from their subordinates, the relationship between leadership and credibili...
This study explores the relationship between subordinates' inclination to distort negative upward or...
Includes bibliographical references (pages 33-40).Traditional Word of Mouth (WOM) has been an import...
Message credibility is a commonly used term to indicate how well the recipients approve the message....
This manuscript examines recent research findings from the fields of public relations and management...
Includes bibliographical references (pages 61-63)This is a quasi-experimental field study of perceiv...
The construct of credibility has received more scholarly attention than most other communication var...
This study reports a portion of a series of investigations designed to determine to.what extent cred...
Although credibility is a complicated construct involving interrelationships among messenger, messag...
This study establishes a link between research done in the field of public relations on source credi...
Most of the research conducted to measure credibility has focused on comparing one type of media wit...
Credibility is central to communication but often jeopardized by “credibility gaps.” This is especia...
The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian ...
Credibility has long been considered an important element of leadership effectiveness. Yet, little r...
This study establishes a link between research on organizational source credibility and the effects ...
Using responses (N = 998) from their subordinates, the relationship between leadership and credibili...
This study explores the relationship between subordinates' inclination to distort negative upward or...
Includes bibliographical references (pages 33-40).Traditional Word of Mouth (WOM) has been an import...
Message credibility is a commonly used term to indicate how well the recipients approve the message....
This manuscript examines recent research findings from the fields of public relations and management...
Includes bibliographical references (pages 61-63)This is a quasi-experimental field study of perceiv...
The construct of credibility has received more scholarly attention than most other communication var...