A Comparison of Web-Based and Paper-Based Survey Methods 15 at PENNSYLVANIA STATE UNIV on September 17, 2016erx.sagepub.comDownloaded from

Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with tra-ditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates