Application of Traditional Chinese Cultural Elements in Graphic Design

Abstract. The traditional Chinese cultural elements have an important application value in the current graphic design, which can convey the connotation of the traditional Chinese culture through people’s consumption of products. Therefore, they mark that the modern graphic design enter a completely new development stage, and become an important carrier to widely and deeply communicate the social and cultural elements, not only shaping the product brand image, but also improving the commercial value of products. This paper will be focused on the specific application condition and method of traditional Chinese cultural elements in he graphic design, so as to achieve the self-innovation and development of the modern graphic design on the basis of inheriting the excellent traditional culture of China and continuously improve and enrich the traditional Chinese cultural elements in turn