A Precision Advertising System Based on Data Mining

Abstract—With the Internet development, advertising becomes more convenience for advertisement provider. More and more advertisements immerge on the Internet. But, these advertisements are not based on the user’s needs; everybody on the internet can see the same advertisement. So this paper introduces a precision advertising system based on data mining, it can meet different users to see different types of advertising content. It also introduces the key algorithm of system realization. Keywords-precision advertising; data mining; naïve bayesian classifier I