Research on Chinese Consumer Behavior of Auto Financing

With the constantly growing of Chinese financial market, the automobile financial loans market plays a significant role in Chinese consumer’s decision on car’s purchase. The aim of this paper is to investigate the main factors, including the interest, approval condition, procedure, and the proportion of down payments, which influence consumers ’ behavior towards automobile financial loans in Beijing. The research uses multiple linear regressions and multiple responses with the SPSS to analyze the data surveyed. The result is given here. The middle age generation, undergraduate group and people in the lower income group or intended to buy low or high price car have a greater possibility of choosing the automobile financial loan and participate in this market. And the main factor influence customers ’ choice mostly is the interest, approval condition and procedure and down payments