Price Strategy for Product Launch – from the Customer Value Perspective

I have always wondered how the price of a garment is defined. A cloth of similar quality, aesthetics, and sometimes same brand can be priced hugely differently. My curiosity makes me wanted to look deeper into the subject. Fristads is in the development stage of a new high visibility work wear, and pricing is one of their major issues to be considered prior to the product launch. This leads at then end to our collaboration of this research. The process of writing the report has been difficult but at the same time very interesting and instructive. I would like to thank Stefan Dinér, Lars Lundblad, and Jan-Olof Andersson at Kwintet Frsitads AB for providing your company information and helping with the data collection at your dealers and end-customer. As well I want to thank the dealers and the end-customer who have taken part of the interview and been open with your opinions and sharing your experiences. At last but not at least I would like to thank my advisor Lisbeth Svengren Holm for her guidance and constructive feedback. Without all these people it would not be possible for me to complete the work that is front of you. I hope you will find the insights of price strategy for product launch in the thesis inspiring and stimulating to read, and that it can help you to form new thoughts and ideas